Coming into the Light with lanterns, e-commerce & stuff

Black Friday

I want to go on record and say, “I HATE BLACK FRIDAY!”  I know some of you black friday shoppers are booing me right now, but hear me out.

There we are, all gathered for a wonderful Thanksgiving feast. Three of my four daughters are there and I am in heaven, surrounded by my girls and friends. Dinner was great and now it is time for games. My 23-year-old daughter says, “Sorry mom, I have to leave.” What? No, I haven’t seen her in quite a while and I don’t even get to spend the day with her? Isn’t Thanksgiving all about remembering what we are thankful for and spending quality AND quantity time with family?

Nope, she had to leave because she had to open the store where she works at 5 AM. for the Black Friday Sale. Then other friends had to leave because Wal-mart starts their sale at 10 PM.

I must say, this really put a damper on my Thanksgiving!

Now the Christmas season is upon us and that leaves many of us merchants in a dilemma. How do we market our products without making the greatest season of the year all about ‘commercialism’?

I mean really! The Christmas marketing is now starting around Halloween.

I don’t want to take away the meaning of Christmas but I also must sell in order to pay my bills.  I really don’t know the answer, but my husband and I have decided we will NOT do any holiday marketing until December 1st.

I would be very interested to hear what some of you do to do your part in keeping the ‘commercialism’ out of your business. I am willing to reward you for your comments.

Anyone who leaves a comment on how they avoid commercialism will receive a discount code that will be good for 15% off non-featured items at Ye Olde Lantern Shoppe.

Have a very Merry Christmas

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